Amazon Seller Central Guide: A Comprehensive Guide

What is the procedure for adding items to Amazon Seller Central? Where can I access my order management? Can I get my financial reports? How can I check the status of my account’s wellness? 

Are you bothered by these inquiries? 

So don’t worry! You are in the proper location!

It’s a reality that using Amazon Seller Central may be challenging and stressful, especially if you’re a new seller. You must fully comprehend Amazon Seller Central as a result. You may manage every facet of the Amazon seller company with this platform.

You’ll discover all there is to know about Amazon Seller Central in this manual, from adding goods to seeing sales data. 

Let’s get this party started!

Amazon Seller Central: What is it?

Any seller may launch, run, and expand their Amazon business using the online dashboard known as Amazon Seller Central. Among other things, it may be used by sellers to manage payments, product catalogs, inventories, order fulfillment, pricing, and advertising.  

It’s a platform where you can launch and run your internet company without worrying about issues like creating and managing your own website as well as handling returns. 

By choosing Amazon’s FBA service (Fulfillment by Amazon), which makes it simpler compared to ever to register as an Amazon seller, Amazon will handle the rest, including selecting, packaging, and delivering the items you order.

You may more effectively get ready for your road to success as a seller by becoming familiar with Amazon’s Seller Central.

What options are available within Amazon Seller Central?

We frequently refer to Amazon Seller Central as the main hub for Amazon merchants when we discuss it. 

It is the center of your Amazon business, after all. 

All of the functions are accessible through sections at the very top of the page. Several tasks may be accomplished with Amazon Seller Central. You may control your orders, reports, inventories, and other things. Additionally, you may set up promotions, check performance metrics, manage listings, monitor listings, and access customer care capabilities. 

There’s more, I tell you!

Additionally, you may handle your payments, check business and inventory records, and more. 

You may access these choices by clicking on the menu bar on the left. Soon, we’ll go into great detail about these possibilities. 

Let’s begin by setting up an Amazon account. 

What information is required in order to get started?

You need to first create a Seller Central account in order to begin retailing on Amazon.

Before you begin, ensure that you have all of the relevant information on hand to ensure you can finish the procedure swiftly.

Here are the pertinent information.

  • Account and routing numbers for a bank
  • Credit card with charges
  • National ID issued by the government
  • Information about taxes
  • Call-in number

How to set up a Seller Central account on Amazon?

Here’s how you sign up for an Amazon Seller Central account:

1. Visit in step one.

2. Press “Sign up”

3. Fill out your name, password, and email address.

4. Choose your nation and language.

5. Type in your company’s postal address and cellphone number.

6. Decide if you want to employ an individual or professional selling strategy.

7. Provide financial and tax details.

8. Review and concur with the privacy notice and seller agreement.

9. The ninth option is “Create your Amazon account.”

10. An email of confirmation will be sent to you. You must click the email’s link to finish the signup process.

Two plans are available from Amazon Seller Central. Consumer Selling Strategy and Corporate Selling Plan are what they are called. The predicted sales volume is the main difference between these two.

The personal selling strategy of Amazon

You may sell your items on Amazon without the inconvenience of a membership plan thanks to its Individual Selling Strategy. For those who are just starting out or have modest volume sales, it is the ideal strategy. 

You simply pay $0.99 for each item sold using the Personal Selling Strategy, making it convenient and economical. There aren’t any extra up-front costs or monthly expenses. It’s as simple as signing up and getting started selling!

Plan for professional selling on Amazon

The most complete strategy created for established companies seeking to sell on Amazon is the professional marketing strategy provided by Amazon Seller Central. Additionally, if your company generates a respectable amount of revenue, you might choose a professional selling strategy. Mass share, management of inventory, administration tools, tracking, Amazon promotion, and an API for integrating with external apps are among the various capabilities it offers.  The Individual subscription does not have access to these features. 

Additionally, the specialized selling plan provides ten extra additional product categories that are not included in the ordinary marketing strategy. Furthermore, the professional plan has a set monthly rate of $39.99, so you don’t have to worry about changing fees depending on the quantity of sales.

What is the price of selling on Amazon?

Depending on your marketing strategy and the kinds of things you possess, you can pay a variety of fees regardless of what you’re selling.

Fees for subscriptions

Whichever plan you select will determine how much your selling strategy will cost.

  • There is no per-item charge and a fixed monthly price of $39.99 for the professional selling plan. 
  • For each item sold under the Individual selling plan, a charge of $0.99 is required.

Fees for selling

Each time an item is sold, this cost is levied. They include variable closing costs (applicable only to certain media categories) and referral fees, which are a portion of the retail cost that vary by product category.

Shipment charges

Should you fill orders your thoughts, you must pay a delivery cost. Depending on the customer’s choice of shipping service and product type, shipping charges will be assessed.

FBA costs

The Fulfillment by Amazon (FBA) charge, often known as the Amazon FBA charge, is the cost for Amazon to fulfill orders, store goods, and provide other services. 

Which method will you use to sell your goods: FBA or FBM?

There are two methods you may market and sell your goods: FBM vs. FBA

Amazon’s Fulfillment via Amazon (FBA) program enables merchants to keep their goods in Its fulfillment facilities while Amazon handles shipping and assistance for those goods. 

Fulfillment via Merchant, on the contrary, is an arrangement in which merchants handle their own fulfillment and delivery. If you have the means and want greater control over your fulfillment process, this is a fantastic alternative for sellers. Additionally, it enables vendors to offer a variety of delivery alternatives that may be customized.

But it’s advisable to choose a service depending on the dimensions and weight of your item.

if your product has a high profit, high volume, and needs little manual labor. If so, FBA is the best option as Amazon will take care of the storage and shipment, freeing up your time to concentrate on other areas of your company. 

On the other hand, FBM can be a better choice if you’re searching for a smaller-scale, low-margin item or a one-off product. With FBM, you’ll be in charge of both storage and transportation, giving you greater control over what’s in stock.

What elements of the dashboard for Amazon Seller Central are crucial?

You should be aware of these aspects while utilizing Amazon Seller Central.


For sellers, a crucial element is the Catalog area within the Amazon Seller Central portal. You can add an existing product to Amazon or create and upload a new one using this area. Your prior work can also be saved as a draft so that you can return to post it later. 

You may modify the details of the goods you offer for sale on the site using this area as well. This can entail revising the prices, images, and product descriptions.


The dashboard for Amazon Seller Central includes an important tab called Inventory. You may control your product inventory here and take all the required precautions to guarantee that your products are always in stock. In addition to creating an international footprint for your company, this involves handling the deliveries that you submit to Amazon’s fulfillment centers for FBA.

Go to the “Inventory tab” to find several choices like this one if you wish to manage your inventory.

  • Opportunities
  • Control inventory
  • Inventory Management
  • FBA
  • Shipments
  • Sell Worldwide

“Manage the inventory” is one of the primary go-to hub pages for all sorts of product-related information. You may view and manage all of your items in this section. You may change prices, add new products, and instantly see your ranking in sales and Buy Box qualifications with a few simple clicks.

The ideal place to look for any possible problems with your present items is in the stock area. You can see your item mentioned under the “Status” column if it has been removed for any reason. With such beneficial qualities, you can be confident that your stock is consistently in excellent condition and prepared for sale. 


You can control and monitor the pricing of your items on Amazon using the Pricing section of the dashboard. This enables you to decide how much to charge for your goods, create notifications, and automating the procedure so that your rivals’ prices don’t fluctuate. If you are qualified, you can also benefit from fee reductions.


You can examine every order your company receives as well as its fulfillment progress by clicking the Orders tab on the Amazon Seller Central Portal. This contains the total amount of orders that have been placed, are being processed, have been dispatched, and are yet to be shipped.


You may design and oversee campaigns for your items using the dashboard’s advertising tool. Campaigns may be created and optimized using data like ACoS, sales conversions and orders using Amazon PPC. To sell your items, you may also make use of sales, discounts, and Amazon Lightning Deals. 

In order to make the items in your categories look distinct and increase conversions, you may use Amazon Brand Registration in conjunction with Amazon Enhanced Brand Contents.

So how can you utilize the Amazon Seller Central marketing?

You must produce a wide range of unique adverts as an Amazon merchant to market your goods.  For instance, you may promote your products and get more buyers with Sponsored Products adverts. 

Your browser will then open the advertising dashboard page, which is where you can view your already created advertisements or add new ones.

The Brand Store is yet another component of the advertising choice. This tool enables sellers to create a customized Amazon Store and is available to those who have signed up for Brand Registry on Amazon. This marketplace enables registered brands to market their goods only without interruption from goods or advertisements from rival businesses. With the extra benefit of Amazon’s massive audience reach, it has the look and feel of a regular e-commerce site.

You may comprehend and enhance the effectiveness of your advertising by using the “Measurement and Reporting” metrics. Understanding the impact of advertising on sales, memberships, and client acquisition requires measuring the efficacy of that advertising.

Understanding the insights and reporting tools that are available is crucial for assessing ad success and selecting the best course of action for campaigns.

Check out this post if you’re hoping to learn how to create a PPC program from start.


Reports, including those on transactions, orders, promotions, and duties, assist you in monitoring the state of your company. You may review various indicators in the reports to guide your judgments about potential investments in the future and to resolve any potential problems.

How then are these reports used?

Since these metrics offer information about the performance of your product and aid in company scaling, it is crucial for sellers to maintain a balanced perspective of all of these indicators. 

Go to the “Reports” tab in Seller Central and choose “Business Reports” to get traffic and sales reports broken down by product.

You may get several reports according to the functionality of your product in the report area.


You can keep an eye on buyer communications, A-to-Z assurance states, refund contends, and performance-related notifications in this section. It enables you to monitor client opinions about your company and, if necessary, take remedial action. You may attend Seller University and receive client insights as well, keeping up with the most recent developments in the market.

Important details on the condition of your account, such as Client Service Achievement, Policy Regulation, and Shipping Performance, are available on Amazon Seller Central’s “Performance” tab. 

This area notifies you of any rules infractions or unfavorable seller feedback, and if you don’t take action, your account may be suspended. 

On Amazon Seller Central, select the “Performance” tab and then click “Account Health” to view the status of your account.

How to add items to the Amazon Seller Central catalog?

A step-by-step tutorial for adding items to Amazon Seller Central may be found here.

  • Go to Amazon Seller Central and sign in.
  • Go to the Amazon Seller Central Dashboard and select the “Catalog” option.
  • From the dropdown menu, choose “Add a Product”.
  • To sell a brand-new item, choose “I’m adding a product that is not available on Amazon.” 
  • Choose your product category. You will be listing your goods in this category, so be sure to include accurate information.
  • Additionally, you may perform a search for the category that best fits your product type.
  • Fill in areas with product details like the title, manufacturer, UPC, photographs, and search phrases after choosing the product category.

Adding an item that is currently available for purchase on Amazon 

  • Enter the product’s ASIN by going to “Add a Product” and doing so. 
  • A product’s ASIN may be found in the product information section of the listing page. 
  • If the product is appropriate, select “Sell this product.” 
  • After that, you may make an offer. Additionally, you may set your price and pick a fulfillment strategy like FBA or FBM.

Expert Advice for Making Money Selling Products on Amazon

With SellerApp’s Opportunity Score, you can quickly choose the best goods for marketing on Amazon based on how well a certain product does in the market.

It provides a quick glimpse of precisely that!

The Opportunity Score feature on SellerApp evaluates a product using six parameters.

Demand for goods: 

This statistic demonstrates whether a product is in demand on Amazon. A higher demand suggests a higher order rate for that category.

Earning potential: 

It assesses the product’s revenue potential. You will make a significant profit if the expected monthly income for this product is large.

Competition in the Industry: 

It demonstrates how the product is competing on a global level. 

Maintenance spending: 

This aspect indicates if the product has low or high overhead costs, which has an impact on its profitability. Amazon may be profitable if the commissions, transportation, and additional costs associated with the items are reasonable.

Price margins: 

This determines if you can sell the goods at a reasonable profit. If it’s high, then the product makes more money from its sales after subtracting all the related costs.

Product Innovation Scope Index: 

This statistic evaluates a product’s potential for innovation or enhancement.

Check your product’s Opportunity score here.

  • Register with SellerApp. 
  • Select the tab for Product Intelligence.
  • When you click upon it, an organized presentation of all the goods with a distinct column appears.
  • The column with the opportunity score for the goods is on the right as you scroll.
  • The Opportunity Scorecard may be seen once you click on it.

There are low to moderate, and elevated values based on the opportunity score of the product. Higher scores are preferable.

Also, make sure you have a look at this list of requirements to create the appropriate product. It facilitates your work.

  • The cost of the item should be in the $10–$50 range.
  • A minimum of 10 sales should be made of the product each day.
  • The top three associated search terms need to receive more than 10,000 Amazon searches each month.
  • Avoid purchasing a seasonal item. All year long, products should sell.
  • The item should weigh between two and three pounds and be compact.
  • The item shouldn’t have any manufacturer names or rights attached to it.
  • The item needs to be displayed for at least 25% less than the selling price.
  • The right amount of space must be available for improving current listings and optimizing products.
  • There should be several options for product-related keywords.
  • The product should be sourced from China quickly and easily.
  • The item shouldn’t be delicate.
  • You ought to be able to grow your brand with complementary items.
  • There shouldn’t be any legal problems with the item.
  • The item should promote repeat buying.

Tips for Amazon sellers: Don’ts and Dos

Let’s face it, you are likely to make mistakes, just like other merchants do. So, when on Amazon Seller Central, pay attention to these few things if you want to become a great seller.

Don’ts for Amazon Seller Central

Don’t provide pricey or delayed shipment

Many crucial factor for every online customer is shipping, thus as a seller on Amazon, you have to make sure that you offer fair shipping costs and prompt delivery. Customers may abandon their shopping carts as a result of excessive shipping costs or delayed shipments, which can cost businesses sales and money. Always work to keep transportation costs down and make sure deliveries are made on schedule if you want to be as successful as possible.

Avoid buying reviews

For your product to be successful on Amazon, reviews are crucial, but you must never attempt to buy them. Amazon has put strong controls in place to guarantee that all reviews posted on its online store are sincere and truthful, and it is against company policy to even ask for reviews. As an alternative, you may promote your page on social media, PPC advertisements, and Amazon’s Early Reviewer Program to increase traffic to your website and obtain real reviews.

Do not overlook Amazon’s duties and fees.

It’s critical to comprehend how Amazon demands for its offerings while selling on the site. Your margins and earnings may be calculated with the aid of the prices you will be billed for each service. Use the FBA calculator in Amazon to precisely predict your revenues before selling. Additionally, be sure to include any other expenses that may have an impact on your overall income, such as overhead, branding and advertising, referral fees, and more. The secret when ensuring your firm is profitable is to comprehend Amazon’s charge.

Avoid using several seller accounts.

If you want to use numerous accounts, you must first have a valid business reason, such as

  • If you have to manage each brand or business independently since you own many ones
  • If you have to produce goods for two different or independent businesses
  • If you market the same item in various places

Do’s for Amazon Seller Central

Aim to improve your product listing

When selling things on Amazon, it’s critical to write effective and compelling product descriptions. From an Amazon SEO standpoint, this entails taking the effort to write excellent product descriptions that contain pertinent keywords. 

Your product description should be included in bullet points, each of which should be compelling and succinct. Additionally, since there is a limited amount of space provided by Amazon to describe your items, you should make the most of it. You must do keyword research on your items’ top-performing Amazon keywords in order to achieve this. To develop insightful product descriptions, you may also research alternative techniques, such as Amazon Enhanced Brand Content.

Become familiar with your business metrics

To constantly expand your firm, you must analyze your main business KPIs. With the help of these indicators, you can see more clearly how your company is doing and pinpoint what has to be improved. 

Important performance metrics, including the volume of views and purchases, conversion rates, how much feedback, and other pertinent data, should be monitored. You may choose wisely so that you can increase your earnings. 

Making the effort to become familiar with these KPIs will help you ensure the success of your company over Amazon’s website.

Keep an eye on your inventory.

A crucial step in making sure your items are adequately supplied on Amazon is keeping an eye on the stock level. This not only aids in maintaining a high position in search engine results but additionally aids Amazon in giving its consumers a first-rate buying experience. Your ability to swiftly restock your supply when it gets low can help you remain above your rivals if you maintain an acceptable quantity of inventory. Additionally, by regularly monitoring the amount of stock and having a clear restocking procedure, you can guarantee that your items remain in inventory as well as delight your clients.

Offer client support

It is crucial to make sure you offer the greatest customer service as an Amazon vendor. Online shoppers prefer to work with companies that have a reputation for providing excellent customer care. This calls for your ability to handle product returns and refunds as well as respond to customer questions. You won’t need to be concerned if you utilize Amazon FBA. You are going to have to build up a foundation to perform these activities even if you don’t utilize FBA. In order to minimize bad criticism, you should also make sure that you fulfill orders on time. You can encourage client loyalty and maintain customer satisfaction by offering first-rate customer service.

Study of the advertising campaigns

One of the most well-liked marketing techniques employed by Amazon merchants is Amazon Sponsored Ads, sometimes referred to as Amazon Pay-per-Click campaigns. Setting a budget for a group of target keywords for your items is how this kind of campaign operates. Amazon will then show your ads next to the results that are searched for that keyword. 

You will be charged by Amazon for each click a potential consumer makes on your advertisement, which will then take them to your product page. To choose the most effective keywords for your goods, you may either choose them manually or depend on Amazon’s automatic targeting system. 

An effective PPC campaign may increase the visibility of your business, increase traffic to your items, enhance the perception of your company, and raise your rankings. Yet, running an effective paid search campaign requires time and effort since you have to continually assess what works and adjust your keyword selection in light of the traffic each term is generating. 

You may try utilizing the SellerApp marketing portal to obtain the comprehensive data on current offers, search phrases, and advertisements if managing your ads is a challenge for you. Our system uses artificial intelligence algorithms that can examine hundreds of Amazon information points and provide you with insightful, practical knowledge. 

Investigate your taxes 

You need to be aware of your tax obligations as a seller on Amazon and make sure all of your paperwork is in order. Knowing your taxes will come in handy if the IRS calls you in the future. If you are unsure of the procedure or need assistance keeping up with taxes, we advise you to seek expert assistance. This will aid in tax management and seamless operation of your firm.

How can I change my account details in Amazon Seller Central?

The process to update account information is described below.

  • Log in to your Seller Central account on Amazon. 
  • In the upper right corner, select the “Settings” tab. 
  • Then click “Account Info.”
  • Choose the precise details you want to modify (such as the name of the store or the address of the company, for example). 
  • Make the necessary adjustments.
  • When you’re done, click “Save”. 
  • Make sure the adjustments are accurate by going through them again. 
  • To accept the changes, click “Submit”.

Can a third party have access to your Amazon Seller Central?

One may grant a third party access to one’s Amazon Seller Central account, yes. 

To accomplish this, choose “Settings” from the menu in the upper right corner and then “User Permissions.” To your seller account, you may now add a third party as a user. If you use virtual assistants or staff to operate your firm, this might be advantageous.

How to get help from Amazon Sellers?

There are a few methods to get in touch with Amazon Seller Support if you need to. 

  • The Contact Us link is accessible through the Amazon seller support website. There are several alternatives on this page for handling your inquiry. 
  • The support staff can be reached by phone or by doing a search for assistance subjects in the assistance and customer Service area. 
  • Additionally, you may get in touch with the Seller Support group by email or live chat.

Whatever method you use, Amazon Seller Service is always ready to assist you with any inquiries or issues you might encounter as a merchant.


Every successful seller must have a firm grasp of Amazon Seller Central. 

Your Amazon business may benefit if you can handle them effectively. You ought to have a better understanding of Amazon Seller Central after reading this manual and knowing how to manage them effectively.

The internet is flooded with success tales of individuals highlighting how Amazon enabled them to leave their 9–5 corporate employment. Amazon undoubtedly has a significant impact today. Learn all the essential features as you go along to make the most of the platform’s advantages.

Are you able to utilize this article? Please leave your opinions in the section below! 

You may also subscribe to the SellerApp blog, where we post the most recent seller news, advice, and tactics to help you succeed as an Amazon seller.

Have fun selling!

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