How to Write Product Descriptions For Amazon that Sells and Converts

How to Write Product Descriptions For Amazon (Templates + Examples)

As an online retailer, the quality of your product descriptions can significantly impact your business success. Creating clear and compelling product descriptions is essential for driving sales and ensuring your business thrives in the competitive online market. Let’s Discuss how to write product descriptions for Amazon that convert.

Product Descriptions Generate Sales

Looking to boost your sales? Well, one key way is by crafting compelling product descriptions. These descriptions tell your customers what your product is all about and why they should buy it.

In essence, they provide enough details about the product’s features and benefits to grab the attention of potential buyers and motivate them to make a purchase. Moreover, well-written product descriptions play a crucial role in boosting your product’s visibility on Amazon and increasing conversion rates.

However, writing standout product descriptions that catch the eye of both Amazon’s algorithms and your target customers can be quite challenging.

So, if you’re thinking of skipping the task of creating fantastic product descriptions, think again. Consider this: there are more than 1,750,000 sellers competing for attention on Amazon. Plus, a whopping 197 million people worldwide visit every month—that’s more than double the population of France!

Clearly, this is a market share you can’t afford to underestimate.

By crafting concise, approachable, and truthful product descriptions, you’ll not only attract customers but also encourage them to come back for more. You’ll receive positive feedback, move your inventory, and see your store thrive. So, don’t overlook the power of a well-crafted product description!

What Should Be In A Good Product Description?

Creating an outstanding product description involves several key elements:

Clarity: A great product description should be easy to understand. It needs to convey the information clearly and concisely, so potential customers can quickly grasp what the product is all about.

Engaging Language: Using language that captivates the reader is crucial. Your description should be interesting and draw the reader in, making them want to learn more about the product.

Relevance: Every word in the product description should be relevant. Avoid filler content and focus on providing information that matters to potential buyers.

Uniqueness: Make sure your product description is unique. Avoid using the same words and phrases as other descriptions to set your product apart.

Conciseness: Keep it short and sweet. Long, overly detailed descriptions can overwhelm potential buyers. Get to the point and highlight the most important features and benefits.

Features and Benefits: Describe both the features and the benefits of the product. Features are the technical details, while benefits explain how the product will improve the customer’s life.

Imagery: Use descriptive language that helps the reader visualize how the product works and how it can fit into their life.

SEO-Friendly: Incorporate relevant keywords that potential customers might use when searching for products like yours. This can help your product show up in search results.

Honesty: Be truthful in your description. Don’t exaggerate or make false claims about the product. Building trust with customers is essential.

Formatting: Use appropriate formatting to make the description easy to read. This can include bullet points, headings, and paragraphs to break up the text.

Optimizing Product Descriptions with SEO Keywords 

Most Amazon sellers often believe that SEO strategies and keyword research are primarily for Google. However, the truth is that SEO can be a valuable tool when it comes to promoting your products on Amazon. It’s essential to use it wisely.

The goal is to enhance the visibility of your products, ensuring they rank higher than your competitor’s listings and are more likely to be found by the right customers.

SEO involves incorporating keywords such as product names, related terms, and brand names, that buyers frequently search for. In essence, optimizing your product descriptions with these keywords can significantly benefit your Amazon sales strategy.

Optimizing your Amazon product listings for search engines involves incorporating relevant terms into your product titles, descriptions, and other sections. 

However, it’s important to note that not all customers search for the same keywords. To get started, it’s a good idea to compile a list of keywords specific to your product and use them effectively in your product descriptions.

Maximize Your SEO Potential with Free Keyword Research Tools

If you’re looking to boost your Amazon product’s visibility, Sellics offers an excellent tool called Sonar for keyword research. It’s especially helpful if you’re selling neck pillows. Here’s how it works:

  • Search for Keywords: Start by searching for the term “neck pillow” in Sonar.
  • Keyword Suggestions: Sonar will generate a list of related keywords that could be relevant to your product.
  • Competitiveness Indicator: Take a look at the green bars on the right side of the keywords. These bars help you gauge how popular a keyword is currently. A rating of 1 indicates low competition, while 5 means high competition.
  • Download the List: It’s recommended to download the complete keyword list for your reference.

Crafting High-Quality Amazon Product Descriptions

As a seller, it’s crucial to create top-notch Amazon listings. Amazon emphasizes two key reasons why this matters:

Maintaining Quality: If your product description falls short of Amazon’s standards could lead to your listing being removed or suppressed, which in turn will harm your sales.

Boosting Visibility: Listings with subpar product descriptions tend to rank lower in Amazon’s product search. This can also have a negative impact on your sales because potential customers may not easily find your products.

Improve Your Product Name

Amazon permits 250 characters for product titles. 

They advise you to create your title using a formula as well.


Brand Name/Short Description + Collection/Line + Ingredient + Material + Color + Size of the Product + Quantity 

It’s possible that not every component of the formula above has to be present in your particular product.

A solid rule of general is to incorporate all the details you believe your clients need to make a purchasing choice in your product title without cramming it.

Don’t forget to add any keywords you discovered using Sonar.

Make Eye-Catching Graphics

Prior to spending money on product photography, you should be mindful of the fact that Amazon has rigorous requirements for all of its product photos.  

In the event that you do not follow these guidelines, your listing will be marked as poor quality affecting your search engine ranks and perhaps causing Amazon to remove your listing.

Following are a few things you should be aware of:

The product photographs must be of superior quality. If you have the opportunity to utilize your own dslr or smartphone, make sure the images seem professional.

Look at a bad example


Your product must be appropriately represented in your photographs.

Amazon suggests that your primary image be photographed against a white backdrop. If this isn’t feasible, edit your images by removing the backdrop.

Use extra photographs to demonstrate how it works, zoom in to take an in close proximity, and shoot from several perspectives if applicable.

Indeed, Amazon encourages you to include as many photographs as possible to assist customers in viewing product information.

Use Bullet Points Properly

Key Product Features are bullet points that appear on Amazon listing pages.

Customers can rapidly read the features of your product by using these bullet points.

You may also employ your keywords in bullet points to improve the SEO of Amazon. Up to 5 bullets and 100 characters per line are allowed. Although 5 bullet points are ideal for SEO, you are not required to utilize 5.

Include in your bullet points details such as the product name, unique characteristics, size or measurements, intended usage, guarantees, and more.  

Use bullet points sparingly and provide your consumers with the most useful information you can because most buyers skim them.  

Remember that you cannot utilize discounts, coupons, pricing details, or free delivery promotions in the bulletins on Amazon.

Add Price Tag

Although it’s generally fair, the lowest-priced listing on Amazon usually attracts customers’ attention immediately.

Additionally, shipping is typically included.

Most prosperous sellers want to be the group’s pricing leader:

Next-Day Delivery with Prime

They’ll take advantage of Amazon FBA to send items to Prime subscribers for no additional cost and claim the purchase box with the best deal. 

Examine your rivals frequently.

A rival may drop the cost to match or beat your lower price if you put your goods for sale at a lower price.  

However, if you are unable to price your goods cheaper than your rivals, your item’s specifications will become even more crucial to closing the deal.  

Utilize Inventory Templates

For every item you add to your seller’s website, Amazon provides useful inventory templates. To determine what category your item falls under and what template to obtain, there are a couple of steps to take.  

Utilizing the Goods Classifier, choose an appropriate category for your item to start.

After that, complete your inventory template document, add product information to Your File, and then submit the file utilizing Add Products through submit.

Common Errors in Amazon Product Description Writing

Writing effective product descriptions for Amazon is crucial for attracting potential buyers and increasing sales. Avoiding common mistakes can help you create compelling and informative descriptions that resonate with your target audience. Here are some common mistakes to avoid:

Incomplete or Inaccurate Information

Failing to provide essential details about your product can lead to confusion and lost sales. Make sure to include key information such as product dimensions, materials, colors, and any necessary specifications.

Not Understanding Your Audience

Know your target audience and tailor your product descriptions to their needs and preferences. Use language and terminology that resonates with them and addresses their pain points.

Using Generic Descriptions

Avoid using generic, uninspiring language that doesn’t differentiate your product. Instead, highlight unique features, benefits, and advantages that set your product apart from competitors.

Neglecting SEO

Amazon is a search-driven platform, so failing to optimize your product descriptions for relevant keywords can hinder your visibility. Perform keyword research and incorporate relevant keywords naturally into your descriptions.

Exaggerated Claims

Avoid making unrealistic claims or exaggerations about your product’s capabilities. Be honest and transparent about what your product can and cannot do to build trust with customers.

Poor Formatting

Dense paragraphs of text can be overwhelming and deter potential buyers. Use bullet points, headings, and short paragraphs to break up the text and make it easier to read.

Ignoring the Customer’s Journey

Consider the buyer’s journey and where they are in the decision-making process. Provide enough information to help them make an informed decision, but don’t overwhelm them with technical details if they’re still in the initial research phase.

Lack of Social Proof

Customer reviews and ratings are influential factors in purchasing decisions. Encourage satisfied customers to leave reviews and feature positive testimonials in your product listings.

Not Addressing Potential Concerns

Anticipate common questions and concerns that customers may have about your product, such as warranty information, return policy, or compatibility with other products. Include this information in your description or provide links to relevant sections.

Ignoring Mobile Optimization

Many shoppers browse Amazon on mobile devices. Ensure that your product descriptions are easily readable and visually appealing on smaller screens.

Overlooking Visual Content

High-quality images and videos are essential for showcasing your product. Include multiple images from different angles and, if applicable, demonstration videos to help customers get a better sense of your product.

Failure to A/B Test

Continuously optimize your product descriptions by A/B testing different versions to see what resonates best with your audience. Experiment with different headlines, images, and copy to improve conversion rates.

Not Keeping Content Updated

If your product undergoes changes or improvements, update your product descriptions accordingly. Outdated information can lead to customer dissatisfaction and returns.


Writing effective product descriptions is crucial for e-commerce businesses as they can significantly impact a customer’s decision to make a purchase. In this blog, we’ve explored some key tips on how to write compelling product descriptions that engage potential buyers and drive conversions. Let’s recap these important points:

  • Know Your Audience
  • Highlight Key Features
  • Use Descriptive Language
  • Focus on Benefits
  • Be Specific
  • Optimize for SEO

In conclusion, crafting compelling product descriptions is an art that combines creativity, empathy, and marketing savvy. By following these tips and continuously refining your approach, you can create product descriptions that not only inform but also inspire and persuade potential customers to make a purchase. Remember, the goal is to showcase your products in the best possible light and provide an exceptional shopping experience for your customers. Happy writing!

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